Unique unveils innovative charitable giving program. 14-for-14

Unique Truck Equipment has launched an innovative program titled "14-for-14" which is designed to give back to the community and encourage generosity of its vendors/customers/employees.

The company commits to giving 14% of its after tax profits to charities in the year 2014. 

How the program works: Participating non-profits put the 14-for-14 logo on their website and all orders generated from the inbound traffic earn the 14% credit.  An important feature of the program is the ability of Unique to track the online orders.  All of Unique’s website traffic is monitored using Google analytics and the origin of all online orders can be specifically identified.

In addition Unique’s customers can choose to “add to their order” any amount, which will be forwarded to the participating charity of their choice.

Origin: The idea for the program was birthed when the Unique’s President noticed a bottle of “Newman’s Own” dressing which states that “Newman’s Own” brand of products give their after-tax profits to charity.  He immediately began to ponder how his company, Unique Truck Equipment, could incorporate a similar charitable giving program. 

Unique is accepting applications from charities/non-profits who wish to participate. Applications can be downloaded from the UniqueTruck.com website and submitted via email to the following address: [email protected]

For over 20 years, Unique Truck Equipment of Grand Rapids Michigan has provided engine diagnostics, shop tools and safety products to heavy duty mechanics across the country.